| Recent Vendor Reports on Affiliate Marketing |
| Your request for Affiliate Marketing resources returned limited or no results. The request has been expanded to include Marketing resources.
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Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics
| sponsored by Manticore Technology
CASE STUDY:
The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: 20 Nov 2008 | Published: 20 Nov 2008
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Contract Management Proposal Management Marketing Asset Management for Salesforce.com
| sponsored by SpringCM
PRODUCT LITERATURE:
The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Effectively Securing Virtualized Data Centers
| sponsored by Apani
WHITE PAPER:
This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Seven Reasons Why SIP Will Improve Your Customer Care Strategy
| sponsored by Genesys
WHITE PAPER:
This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: 18 Nov 2008 | Published: 18 Nov 2008
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Microsoft and BPM: A Technology Overview
| sponsored by Microsoft Corporation India Pvt Ltd
WHITE PAPER:
This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management
| sponsored by Aprimo, Inc.
CASE STUDY:
Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model
| sponsored by Aprimo, Inc.
WHITE PAPER:
The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity
| sponsored by Aprimo, Inc.
CASE STUDY:
Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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Warner Bros. Case Study
| sponsored by Aprimo, Inc.
CASE STUDY:
Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: 07 Nov 2008 | Published: 06 Nov 2008
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E-Book: Improve the Efficiency of Your Call Center - Leveraging VoIP and Session Initiation Protocol (SIP)
| sponsored by Genesys
WHITE PAPER:
Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients.
Posted: 06 Nov 2008 | Published: 06 Nov 2008
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E-Book: From Web to Phone: Using Interactive Speech Applications to Automate Business Processes
| sponsored by Angel.com
WHITE PAPER:
Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details.
Posted: 04 Nov 2008 | Published: 04 Nov 2008
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5 Ways to Put Your CRM Data to Work for You and Your Customers
| sponsored by Angel.com
WHITE PAPER:
This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: 29 Oct 2008 | Published: 29 Oct 2008
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Voice-Enabling Salesforce.com with SalesByFone
| sponsored by Angel.com
WEBCAST:
SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone.
Posted: 29 Oct 2008 | Premiered: Available On Demand
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Video Telephony: Completing the Picture of Unified Communications Effectiveness
| sponsored by TANDBERG
WHITE PAPER:
Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: 24 Oct 2008 | Published: 01 Jun 2008
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Tellabs® Mobile Backhaul Solutions Support Cost-effective, Scalable and Reliable Network Growth
| sponsored by Tellabs
WHITE PAPER:
The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.
Posted: 23 Oct 2008 | Published: 23 Oct 2008
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Supply Chain Function Tips for Pharmaceutical Manufacturers
| sponsored by CDC Software - Ross Enterprise
WHITE PAPER:
This paper helps pharmaceutical manufacturers understand how supply chain functions such as demand and inventory planning can positively impact their overall operations and bottom line.
Posted: 23 Oct 2008 | Published: 23 Oct 2008
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US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling
| sponsored by Portrait Software
WEBCAST:
View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: 21 Oct 2008 | Premiered: Available On Demand
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Gartner's Magic Quadrant for Security Information and Event Management
| sponsored by RSA, The Security Division of EMC
WHITE PAPER:
Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: 17 Oct 2008 | Published: 16 Oct 2008
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Solutions for the PCI DSS
| sponsored by RSA, The Security Division of EMC
WEBCAST:
Watch this short video to learn the challenges associated with the Payment Card Industry (PCI) Data Security Standard (DSS).
Posted: 17 Oct 2008 | Premiered: Available On Demand
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e-Book: Five Best Practices for Improving Customer Service through Community-Based Collaboration
| sponsored by InQuira Inc
WHITE PAPER:
This e-book offers insights that can help companies embrace social media, harvest knowledge from the conversations in user communities, and apply that knowledge to deliver better customer service.
Posted: 17 Oct 2008 | Published: 17 Oct 2008
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Speeding up the Supply Chain with Improved Visibility and Automation
| sponsored by Inovis
WHITE PAPER:
This paper discusses supply chain challenges in terms of velocity, flexibility, efficiency and other performance metrics.
Posted: 16 Oct 2008 | Published: 16 Oct 2008
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MarketScope for Web Content Management
| sponsored by Interwoven, Inc.
WHITE PAPER:
This <i>Gartner RAS Core Research</i> white paper lays out key points IT professionals must consider when employing web content management technologies.
Posted: 15 Oct 2008 | Published: 15 Oct 2008
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Convergence of Sales and Marketing
| sponsored by Neolane Inc.
WHITE PAPER:
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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Multi-channel Marketing Hits the Wall
| sponsored by Neolane Inc.
WHITE PAPER:
This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
Posted: 14 Oct 2008 | Published: 14 Oct 2008
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The Value of Customer Insight
| sponsored by Siperian, Inc.
WEBCAST:
Check out this webcast to learn how true customer insight removes obstacles and combines data in new ways to make previously hidden trends, interrelationships and influences visible.
Posted: 13 Oct 2008 | Premiered: Available On Demand
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Customer Insight: Many Organizations Desire It, yet Few Really Possess It
| sponsored by Siperian, Inc.
WHITE PAPER:
This whitepapr explains how real customer insight is possible with a category of software known as Master Data Management [MDM].
Posted: 13 Oct 2008 | Published: 13 Oct 2008
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