Sun believes that open storage products and services will represent just under 12 percent of the total storage market by 2011. This includes storage hardware, software, and services. Sun also believes that the rapid growth of new digital data demands new, open storage architectures at significantly better economics. Web 2.0, eco-responsible IT, high-performance computing (HPC), and virtualization trends are also creating demand for new storage architectures that can best be satisfied by industry-standard technologies and open-source software.