Warner Bros. Entertainment is a leader in every facet of the entertainment industry, including theatrical, home entertainment and television. Evaluating and managing the media buying processes for advertisements Warner Bros. purchased from its six sister companies was time consuming and complicated. Generating reports for media purchased by each of Time Warner's 2,500 media suppliers and comparing Warner Bros.' spend decisions with competitors created the need for internal resources dedicated specifically to focus on it - taking time away from other activities.

Warner Bros. implemented Aprimo's Marketing Resource Management (MRM) solution, which Aprimo integrated with partner Accenture's Datamart. The Aprimo-Accenture team enabled Warner Bros. to combine Aprimo with Sales Data. Aprimo streamlined Warner Bros.' domestic theatrical media planning, placement and execution with finance and auditing processes.

The Aprimo Enterprise suite:

• Provides a real time view of data, yielding accurate and educated spend decisions
• Enforces best practices for invoicing customers
• Prioritizes marketing programs
• Creates a central "financial system of record" for marketing, ensuring every member of your team has an up-to-the-minute view of budget and finances
• Maximizes speed in communication
• Predicts impact of changes in time, scope, budget or strategy
• Generates instant financial information - reports that can take weeks to prepare are created in a single mouse click